The Marketing Mix & The Sport Industry

 Chapter 7 is all about the marketing mix: product, price, place, and promotion. Discuss a popular sport product or service and describe how the organization that produces that product/service effectively uses the 4 Ps of the marketing mix. Additional Materials: nike.com https://news.nike.com/ https://www.nytimes.com/2013/04/15/business/media/nike-once-cutting-edge-seeks-to-regain-its-brand-aura.html?pagewanted=all&_r=0