The area of marketing is within Pharmaceutical marketing. You will either Consider yourself as a brand manager in a local or global pharmaceutical marketing organisation. Please write a product launch plan for a pharmaceutical product. OR Consider yourself a brand manager in a global pharmaceutical marketing organisation. Please write an in-line product brand plan for a pharmaceutical product already on the market. As the basis for the paper. You will come up with the product launch-plan and go to market strategy. No introduction or conclusions are necessary. Your focus should be on the bulk of the paper itself. You are free to choose a reference pharmaceutical product, but should not use a case company. You will be provided with all relevant literature (and a .bib if you use a reference manager already). You are free to add a few additional sources as necessary.