For this class assignment please read the Harley-Davidson: Strategic Competitiveness that Spans Decades â€“ Case Study.
- Outline the threats in Harley-Davidsonâ€™s external environmental. Which threats pose the greatest short-term and long-term risks for the company?
- Identify the companyâ€™s core competencies. Given the existing situation, does Harley-Davidson have a competitive advantage that is sustainable?
- Define Harley-Davidsonâ€™s business strategy. Based on your analysis, do you recommend any changes in strategy to address the threats facing the company?