bus 460 case study

For this class assignment please read the Harley-Davidson: Strategic Competitiveness that Spans Decades – Case Study.

  • Outline the threats in Harley-Davidson’s external environmental. Which threats pose the greatest short-term and long-term risks for the company?
  • Identify the company’s core competencies. Given the existing situation, does Harley-Davidson have a competitive advantage that is sustainable?
  • Define Harley-Davidson’s business strategy. Based on your analysis, do you recommend any changes in strategy to address the threats facing the company?