bus analytics 322

It’s no surprise that data analytics has become an important tool across organizations. According to Robert Hetu, research director at Gartner, “Advanced analytics tools enable deeper insights and discovery that will challenge business assumptions. They also put information in the hands of business analysts and business users and offer significant potential to create business value and competitive advantage.” Among many benefits, using data can help companies save thousands of pounds, improve their procurement efficiency, develop their marketing strategies, support business growth and, critically, differentiate themselves from competitors.

With that in mind, you are writing a research paper on how companies use Big Data and Predictive Analytics to achieve a competitive advantage. Of course, not all companies use this data the same way. Additionally, mishandling data, as did Equifax and Uber, can lead to serious consequences. That’s why it must be done correctly.

You will take an industry, find the top three or four firms in that industry, and talk about how they use Big Data and Predictive analytics within their firm and across the industry. The topics must include, but should not be limited to, the following.


(Car industry focus on Tesla)

1. Cover Page

2. Introduction

3. Industry overview

a. Main players in the industry

b. How is the industry doing?

i. Industry life cycle

ii. Dying or rising?

c. How are data used industry wide?

d. Where is the industry going?

e. How do they develop the industry?

f. Will the industry continue as it has in the past?

4. Individual Companies

a. Brief (one or two paragraph) history of the company?

b. What data do they gather?

c. Why are those data important to them?

d. How do they gather the data?

e. What results do they see?

f. How do they use the data to achieve a competitive advantage?

g. Have there ever been any data breaches?

h. Do they use outside consultants?

i. When it comes to gathering data, how are they the same as other firms? How are they different?

5. Conclusion

6. References

Paper and Presentation Topic

• Other guidelines are below.

Written Presentation Guidelines for Final Project.

• All papers must be in APA format and follow all APA guidelines.

• 10 TO 12 pages in length.

• Double Spaced

• 12-point font.

Your final product will have:

1. Cover page in APA format

b. Cover page must have an abstract explaining what the paper is about.

2. 10 to 12 pages of solid content as described below

a. Be succinct in your writing. You are not writing a novel, so avoid verbosity to stretch the word count.

b. Analyze the case/episode. You can bring in outside resources to make your point, but you should stick to the case/episode for most of your content.

c. In-text references in APA format.

3. Works Cited Page in APA format

Oral Presentation Guidelines for Final Project.

Note: This presentation will follow the same outline as the paper.

In addition to the Written Paper, you will also present your findings to the class. You can use PowerPoint, For the presentation, I will need the following:

1. Cover Page with team member names.

2. 1 page each for the sections listed in the paper (See below)

3. Follow the Six by Six rule (Google it).

4. Minimal animations. Charts and graphs are preferable. You can include a Lynn University Logo as long as it does not get in the way of the actual work.

5. Presentations will be no more than 12 minutes in length.