Business 2014 Malaysia Airlines

Business 2014 Malaysia Airlines.

Element A “ Communication Plan (2000 words) During 2014 Malaysia Airlines experienced two airline crashes which severely damaged the company’s global reputation, image and financial position. Acting as a senior communication officer for Malaysia Airlines you have been tasked with developing a strategic communication plan designed to assist the company in rebuilding its reputational and financial position in the global airline sector. Element B “ Press Release (500 words) Write a press release for Malaysia Airlines designed to communicate one of the messages determined in your communication plan (Part A).

Business 2014 Malaysia Airlines

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