case analysis 395

case analysis 395.

Question 1: Why is the Indian market considered so attractive to companies like WalMart? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline three (3) relevant concepts from chapters 1, 3, 4, 8, 11 and/or 13 in your response to question 1. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.

Question 2: What do you believe are the 2-3 most important elements of WalMart’s potential success in India? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline three (3) relevant concepts from chapters 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 2. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.

Question 3: Research the Indian market’s recent response to the Walmart entry strategy. How should Walmart respond to protests? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline two (2) relevant concepts from chapters 1, 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 3. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.).

Be specific and use accurate terminology to describe your strategic recommendation. For example, if you recommend a product formulation change, then you should use product strategy-related terminology

Formatting:

  1. 1-inch margins, single-spaced 10- or 11-point Arial font.
  2. Label each section of your paper using the question numbers (1, 2, 3, etc).
  3. Proofread. Each and every spelling error, grammar error, and/or incorrect term usage after the fifth (5th) occurrence will incur a 1 point deduction from the total assignment score.

*Feedback and grades will be posted within 1-2 weeks of your submission.

Remember:

Use clear, concise sentences in your postings. Think through your ideas. Check grammar and spelling.

(this is the link for download the book)

http://gen.lib.rus.ec/search.php?req=9780077842161…

case analysis 395