case analysis case 9 chapter 9 nike

Case Analysis: 4 of 4 – Case 9 Chapter 9, Nike

CASE STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis Boxes throughout the text – see page numbers below for more specific explanations of each point. For HW cases such as this one, only the first 15 questions need answering. Following the pattern below will ensure your readiness for the next steps.

1. Introduce the organization: basic facts and brief history

Pg. 14

2. Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database

Pg. 25

3. Who has succeeded and failed in the industry? What are the Critical Success Factors (or KSF)?

Pg. 38

4. What political/legal forces affect the industry?

Pg. 55

5. What economic forces affect the industry? What is the market structure?

Pg. 62

6. What social forces affect the industry?

Pg. 81

7. What technological forces affect the industry?

Pg. 87

8. What is the current firm-level or corporate-level strategy?

Pg. 141

9. What is the current business-level [generic] strategy?

Pg. 172

10. What is the organization’s financial position and financial strategy – how do they make and invest their money?

Pg. 194

11./12. What are the organization’s Strengths and Weaknesses? On what competencies should they build?

Pg. 215

13./14. What are the organization’s Opportunities and Threats? How should they address or overcome them?

Pg. 217

15. What strategic alternatives are available to the organization?

Pg. 220

16. What are the pros and cons of these alternatives?

17. Which alternative should be pursued and why?

Instructions: This project requires you to apply the concepts and methods learned so far in the course. This is an individual project.

Please write the research paper in accordance with the Appendix: Case Analysis found in the rear of your text, incorporating APA standards and citing a minimum of five (5) journal sources, and/or business trade resources.

For your HW papers, your paper submission should follow the below stated composition and formatting guidelines; and be composed unto a “Word Document.”

  • Title page with your name, course, date, and an appropriate title.
  • You can use single or double space, Times New Roman, and 12pt font.
  • Support your position.
  • When all is done, give a brief conclusion.
  • Upon citing works, add a separate reference page.

These APA additions are NOT a part of the word count that should approximate 800-1000 words. Do not simply answer the questions; provide support and articulate a path forward.