Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
Identify the reasons for Carlsberg A/Sâ€™ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
Describe Carlsberg A/Sâ€™ international corporate-level strategy.
Integrating the results of the analysis, do you think Carlsberg A/Sâ€™ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/Sâ€™ market performance in the industry.
It’s important to have a clear point of viewï¼ï¼