compare and contrast a public service announcement.
compare and contrast a public service announcement Target Audience: Who is the audience? How does the ad fit the particular needs, wants, desires of the audience? How does the ad answer questions the audience might have? How does the ad meet requirements of good (effective) communication? What elements go into the ad that stimulate the targeted audience? Does the title of the ad grab your attention? What details make you watch the ad? or stop watching it? At what point do you become interested? Does the ad involve the audience’s mind and emotions, or just allow them to be an impartial observer? How does the ad present reason? How does the ad evoke emotion? Who does the ad use in the ad? Does the use or lack of use of a credible person make the ad more convincing? Why? Does the ad focus any desire, need, want, or fear? Are these desires, needs, wants, or fears related to the message in the ad? Usually commercials use humor or sex to sell products. Why are both eliminated from these ads? Would the ads have been more successful if either was used? Why or why not? Does the ad offer information or appeal mainly to emotion? To what degree? Details of Visuals and Sound: What details does the ad use to catch your attention? What colors does the ad use“when and where? List the details in order of appearance in the ad. What music, if any, is used and what emotions does the music evoke? Does the lack of music affect your emotional response? What are the key words (either spoken or written) of the ad? How persuasive are the words and their message? Is the ad visually cluttered or simple? What is the effect of this spatial detail on your interest in the ad? Does the ad hold your attention throughout? If not, at what point do you stop listening or become bored. Does the ad have the appropriate amount of detail to communicate the message? Or is there too much or too little? Analysis Is the key message easy to find and understand? What is it? Does the ad encourage the audience to act? How? Is there any mystery that captures your attention? Does the ad address the mental needs and limitations of the viewer? Does the ad make you care to the point that you will remember the facts or ideas? Does the ad direct you to take action? What action specifically?