Corporate Strategies In Media Convergence


Corporate Strategies In Media Convergence

Corporate Strategies In Media Convergence


What Is The Corporate Strategies In Media Convergence?



This report aims at comparing three brand televisions namely, LG, Sony, and Samsung. Therefore, the paper shall examine various characteristics of the TV such as the screen technology used, price, resolution, maximum refresh rates, picture engine, and overall quality. At the end of the report, one TV brand will be recommended. This recommendation is intended to provide potential consumers of high-end TV products such as Samsung, LG, and Sony with information about the best quality HD televisions. Thus, the report is intended to assist in the acquisition of the best HE-AAC among consumers in the country.

Background Information

The invention of the television is one of the greatest inventions of all time. The first television was invented during the late 19th Century. Ever since individuals and corporations, all over the world have competed in making the best available brands that supersede the technology used by their rivals. Today, the most competitive brands are Samsung, Sony, and LG.

Sony Corporation is a Japanese company that diversifies its business portfolio to products such as electronics, entertainment, gaming and financial services. Presently, the most prominent and successful brand is Sony television [1]. Their television brand is esteemed as a high-end consumer product associated with high quality, excellent picture resolution, high sound and picture technology and many other factors. With the increased influx of other television brands into the market over the years, Sony is still ranked as one of the best TV brands all over the world.

Just like Sony, the Samsung Group is one of the biggest and most successful companies. It is a Korean –based conglomerate with subsidiaries in a few other countries.

Over the years, Samsung has created a brand name for itself as one of the best TV producers in the world [2]. Today, the company is continuously taking the leading role in developing the new technologies for the television industry resulting in enhanced and improved consumer experience for views all over the world. Today, Samsung stands out as a global leader, the number one producer of television sets.

Likewise, LG is a global pioneer in the television industry and one of the best TV companies today. Over the years, LG has initiated and utilized innovative television technologies to develop some of the best quality television sets of all time [3]. As a result, the LG brand has become a household name in the television industry over the years. Today, the quality of LG televisions is only comparable to high-end television companies such as Samsung and Sony.

In order to compare the three TV companies adequately, the report shall use factors such as durability, quality, brand performance, and other significant features. In this report, we shall compare 55-inch televisions from the three television companies. In particular, Samsung UA55H6400AR 55 inch LED Full HD TV shall be compared to LG 55UH770T 55 inch LED 4K TV, and the Sony BRAVIA KD-55X8500B 55 inch LED 4K TV.

Research Methodologies And Limitations

The research was conducted through online consumer reports and informational television guides on the internet. The report will assess the selected television brand based on the criteria mentioned below. The core intention of conducting the assessment is to be able to present consumers of high-end television sets with the appropriate information on some of the best products in the TV market and allow them to make an informed choice on selecting the best brand for their home or business. One major limitation encountered during the research is the lack of a standard measure. As such, the three brands have independent brand designs and innovative technology used in making their brands. Consequently, comparing is a challenge given that they all utilize a unique technology and design.


The primary intended audience for this document includes individual and corporate consumers of television products throughout the world. Mainly, the report intends to inform them of the best television brand globally that will offer them the most considerable viewer experience. Also, the report is written for other television brands throughout the world to inform them of the best brands and their innovative technology to challenge them to reach the quality standards and customer experience offered by this brand.

Research Findings

The comparison of the televisions was conducted based on differentiating indicators that include smart features, display and resolution, design, warranty, supported image/audio/video formats, and sound technology. The specific TV models researched on included the Samsung UA55H6400AR 55-inch LED full HD, LG 55UH770T 55-inch LED 4K, and Sony BRAVIA KD55X8500B 55-inch LED 4K.

Smart Feature

The Samsung and Sony had 3D Smart and not curved while LG had the same feature but curved. The other indicators on the TVs were the smart features available. In Samsung, it supports web browsing, gesture control, smart remote and preinstalled applications like Facebook. In like manner, LG has several apps like Facebook and Skype, web browser, smart remote, voice control, web browser, and games. Finally, the Sony brand has Skype and Facebook Apps, and smart remote. Moreover, both Samsung and Sony had an active 3D type while that of LG was passive.

Display And Resolution

The type of display is the other differentiating factor. As picked, all were 55-inch, but the disseminating features were that Samsung had full HD and LED while LG and Sony were LED 4K. Additionally, Samsung had both digital and analog platforms, Eco sensors, 3D hyper-real engine and micro dimming option. On the other hand, LG had 3D color mapping, ultra-luminous, wireless display, True 4K engine, Color-prime plus, HDR 4K and Dolby vision. The Sony TV has dynamic backlight control, X-reality Pro, frame dimming and 4K x-reality pro comb filter. In perspective of resolution, Samsung was full HD with 1920 x 1080 while Sony and LG with 4K, 3480 x 2160. Finally, all the three brands have an aspect ratio of 16:3.


In the design aspect, it covers size, weight, and color. The Samsung had a dimension of 1241 x 717 x 64 mm with a mass of 15.6kg and black color. LG measurements were 1239 x 717 x 53.8 mm, weight 16.8 kg and also black colored. Lastly, Sony had 1232 x 741 x 66 mm, 23.5kg and black. Additionally, LG, unlike the other brand, had an ultra slim feature. Regarding the warrant, LG issued a warranty of three years, Sony two year and Samsung a year.

Supported Formats

The TV had different types of formats that were compatible. For instance, Samsung supported only JPEG image format, LG with JPEG, JJPS, and MPO while Sony supported JPEG and JPG formats.  Regarding video formats, there are several formats available. LG supports 3GP, ASF, AVI, FLV, MKV, MP4, MPEG2TS, TRP, VBO, VOB, and WebM. While Sony supported 3GP, AVI, MKV, MOV, MP4, MPEG-1, MPEG-2, MPEG-4, MPEG2TS, TS, VOB, WEBM, and WMV. Lastly, LG supported only DivX HD format. Moreover, audio formats were also considered in the study. Samsung supported ACC, MP3, DTS, MP2, FLAC, AC3, MPEG, and

Indicator Samsung UA55H6400AR 55 inch LED Full HD TV LG 55UH770T 55 inch LED 4K TV Sony BRAVIA KD-55X8500B 55 inch LED 4K TV
Features 3D Smart Tv, Not curved 3D, smart TV 3D Smart TV, Not curved
Display 55Inch, Full HD, LED 55 Inch, LED, 4K 55 Inch, LED, 4K
Resolution Full HD 1920×1080 4K 3480×216 4K, 3480×2160
Smart features Web browser, gesture control, Apps, Smart Remote, and Facebook. App and Games, Skype compatible, smart remote, Facebook, web browser, voice control Apps, Skype compatible, smart remote and Facebook
3D Type Active Passive Active
Design 1241 x 717  x 64 mm, Weight 15.6 kg Colour: Black 1239 x 717 x 53.8 mm, Weight: 16.8 kg, Colour: Black 1232 x 741 x 66 mm, Weight: 23.5 kg, Colour: Black
Warranty One year Three years Two years
Ultra Slim TV No  Yes No
Aspect ratio 16:9 16:9 16:9
Other Display features Both digital and analog clean view, Eco sensor, 3D hyper real engine, micro dimming 3D color mapping, ultra luminance, Wireless display, True 4K engine, ColorPrime plus, HDR 4K with Dolby Vision 4K x-reality Pro comb filter, frame dimming, XReality Pro, Dynamic backlight control.


Image format supported JPEG JPEG, JJPS, MPO JPEG, JPG
Video format supported 3GP, Asf, AVI, FLV, MKV, MP4, MPEG2TS, TRP, VBO, VOB, WEBM DivX HD only 3GP, AVI, MKV, MOV, MP4, MPEG-1, MPEG-2, MPEG-4, MPEG2TS, TS, VOB, WEBM, WMV
Audio formats supported AAC, MP3, DTS, MP2, FLAC, AC3, MPEG, PCM HE-AAC, MP3, MP2, AAC, AC3 (Dolby digital), PCM, WMA FLAC, PCM, WMA, WAV, AAC
Sound technology used Dolby MS10 Dolby digital Dolby Digital, Dolby digital plus, Dolby Pulse

Table 1: shows the comparison of the three brands of TV. Source [4]: (Gadgets Now, 2018).

PCM. While LG supported the following formats: HE-AAC, MP3, MP2, ACC, AC3, PCM, and WMA. Finally, Sony had FLAC, PCM, WMA, WAC, and ACC formats.

Sound Technology

The sound technology used was also put into consideration. Sony had the best sound technology with Dolby Digital, Dolby digital plus, and Dolby Pulse. LG applied Dolby digital while Samsung had Dolby MS10 only.

Analysis And Discussion

Today the TVs are made with many features to improve the experience of the viewers with amazing features. For instance, they have added smart attributes such as the smart remote control that uses advanced commands like the voice for tuning, shut and open. All the three brands have the feature of a 3D type that improves the viewer’s experience and visualizes the pictures like in the real-life situation [5]. Another essential element noted in all the three brands is the incorporation of internet connectivity that gives the viewer access to more channels and functionality of web browsing, and they can use the preinstalled applications like the Facebook, Skype and online games. The only difference in the smart feature of the three brands was the 3D type of LG was passive. Corporate Strategies In Media Convergence

Another property that the potential buyers should consider is the display and resolution. This feature defines the viewing experience since it determines the image quality, aspect ratio and balance of light [6]. Among the three, LG and Sony have the best image quality that is depicted by the 4k attribute that implies a pixel of the range 3840 x 2160. Comparatively, Samsung has good resolution but not in the class of the 4k in LG and Sony. The Sony brand has an added advantage of back light control. Additionally, the design and durability are also key features in the comparison. Concerning durability, LG is the scores highest as indicated by its three years warranty followed by Sony with two years and the least is Samsung with a year. The size is almost equal in all the brands, but the weights differ significantly with Sony being the heaviest with 23.5kg while Samsung the least with 15.6kg. LG regarding design has an added advantage such that it offers their customers the ultra slim option.

Furthermore, the type of formats supported by the TVs is also vital in shaping the choice of potential buyers. Such feature determines the kind of DVDs and VCDs to buy and downloading types. The experience of the customer purchasing a DVD and then the TV refuses to play is detrimental to the company reputations and affects the future sells. For instance, the Sony brand supports most of the video formats, and the chances of the client raising issue of unsupported files are minimal [7]. However, the LG supports only one type of video format, which is a limiting factor. Nevertheless, the three brands support most of the audio formats. On that note, Sony has the best sound technology compared to the other two.

Price is a ripple effect to the added features and type of technology used. The more the elements, the more the cost of production and so will the buyers have to dig dipper in their pocket to possess the gadget. Among the three, the Sony has most of the features like durability, sound technology, image quality, and supports many formats. Consequently, it is the most expensive among the three at a cost approximately $ 3270 which is about 43% more than buying Samsung [8]. Therefore, the potential buyers should put all the consideration of all the features available and determine if it is worth the amount tagged.


The potential buyers are faced with a challenge selecting the best brand of TV set from the variety in the market. The report compared the favorite brands of Samsung, LG and Sony based on their features, specification, price, level of technology, and auxiliaries. The study shows that not a single brand is perfect in all aspects but show some strengths in some area and weakness in other sections. For instance, the Samsung has excellent smart features, support many audio and video formats, and 3D enabled. Comparatively, it scores less concerning resolution, and it does not offer Ultra slim element. In like manner, LG is the most durable as indicated by its three years warranty, has excellent resolution, image quality and provide an ultra slim feature. However, it has a passive 3D element and has the least support of video formats. Finally, Sony has the best sound technology, best image-quality, relatively durable compared to Samsung, and offer several smart features. Nevertheless, it does not have the ultra slim features and a limited number of video format that it supports. Therefore, the potential buyers of TV set should consider all the features and specifications provided in this report to come up with an informed decision of which is the best brand of their choice.


[1]M. Keenan, “Sony Corporation History & Background”, Bizfluent, 2017. [Online]. Available:

[2]E. Beach, “The History of the Samsung TV”, Techwalla, 2018. [Online]. Available:

[3]”History of LG TV”, LG MAGAZINE, 2018. [Online]. Available:

[4] “Compare Samsung UA55H6400AR 55 inch LED Full HD TV vs LG 55UH770T 55 inch LED 4K TV vs Sony BRAVIA KD-55X8500B 55 inch LED 4K TV’, 2018. Gadgets Now. [Online]. Available:

[5]O. Kharif, “Samsung, LG Take Aim at Whirlpool with Smart Appliances,”, p. 1, 2011.

[6] S. H. Joo and K. Lee, “Samsung catch-up with Sony: An analysis using US patent data,” in Innovation and Industrialization in Asia, 2013, pp. 52–68.

[7] D. Y. Jin, “Corporate strategies in media convergence: A comparative study of Sony vs. Samsung as transnational cultural industries,” in Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics, 2010, pp. 340–353.

[8]B. S. Bulik, “Sony, Samsung aim to avoid TV price war with ad efforts.” Advert. Age, vol. 80, no. 32, pp. 4–28, 2009.

Corporate Strategies In Media Convergence