my course is International Marketing, and I have a Case Study as an assignment due on 15th of April at 11:00 PM Saudi Time. their are 4 questions, each question should be answered from the chapter textbooks or through the internet. each answer should be 180 words.
case study can be found in the drop box below.
Recommended Textbooks:1- Global Marketing Warren J. Keegan Mark C. Green Channels and Physical Distribution Chapter 12
2- Global Marketing Warren J. Keegan Mark C. Green Strategic Elements of Competitive Advantage Chapter 16
3- Warren J. Keegan & Mark C. Green (2014), Global Marketing, 8th ed., Pearson Education Limited. or any newer version