Course Learning Outcomes:
- Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive business world. (Lo 1.2).
- Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7).
- Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).
Assignment â€“ 1
Assignment Instructions and Approach:
- Login to Saudi Digital Library (SDL).
- Click on â€œOpen Accessâ€ The search engine page will open
- In search engine of SDL write the following title as keyword and click search button.
- Open the research article, read it thoroughly and answer the assignment questions.
- Besides this research paper use other relevant material also to support your answers.
- Use Saudi Electronic University academic writing standards and APA style guidelines
â€œPKC Laundries: a start-up business at the crossroadsâ€
6.Support your submission with further scientific references.
- Critically analyze the Problems faced by the young entrepreneurs and strategies to overcome those problems. (Marks 2)
- Discuss the challenges of PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position. (Marks 2)
- Discuss the various marketing management issues such as segmenting, targeting and positioning? (Marks 1)