culture and leadership paper

Please write a 1-2 page paper on the role on culture and leadership on sales effectiveness. There is no right answer. it will be grading the depth of critical thought inherent in the paper.

Please read chapters 9&10, the sales effectiveness drives, and review the TED Talk videos to guide your thesis.

It’s impossible to address all of the effectiveness drivers. Please focus on the impact of culture and leadership, not the drivers themselves.