Describe your campaign purpose (e.g. protection of whales), focus (e.g. change laws prohibiting whaling) and intended impact or benefit (e.g. increase whale numbers).

Describe your campaign purpose (e.g. protection of whales), focus (e.g. change laws prohibiting whaling) and intended impact or benefit (e.g. increase whale numbers)..

I need to design a social marketing campaign presentation for obesity (e.g., NSW’s Healthy Eating Active Living; Shape Up). Obesity is my chosen topic. However, at this stage, I only need to do part of this campaign which covers the below points: 1.1 Summarise the key background information leading to the development of this issue (e.g. decreased whale populations). o Why is this a problem? What is the cost to the community of this problem continuing? o What has been tried so far? What impact has that had? Why do we need a fresh approach? 1.2 Describe your campaign purpose (e.g. protection of whales), focus (e.g. change laws prohibiting whaling) and intended impact or benefit (e.g. increase whale numbers). PLEASE NOTE the ˜whale population’ is for example purposes and obesity is my topic. Hence, my presentation should not mention whales. In your reference, please ensure you refer to Australian statistics, references and organisations. Please note this is part of a presentation for a social marketing campaign.

Describe your campaign purpose (e.g. protection of whales), focus (e.g. change laws prohibiting whaling) and intended impact or benefit (e.g. increase whale numbers).

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