Discuss what you believe to be the three most important challenges facing the tourism industry in the next ten years. Outline the reasons for your choice and evaluate the most appropriate management and marketing responses.

You must choose 3 challenges from the following: 1. The shifting needs and demands of consumers, 2. Technology and social media, 3. Equity and equality of access to tourism for all, 4. The design and delivery of tourist experiences, 5. Externalities, risk and crisis management, 6. Effective branding and marketing, 7. The extent of collaboration in the industry.

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