discussion 3917

1. Explain why consumer market testing might not always be beneficial.

2. Discuss the dilemma faced by all firms of trying to listen to customers’ needs and wants and, yet, also trying to develop new products for those customers that they do not yet serve.

3. Discuss the many reasons why so many new products fail. Are there additional reasons?

Requirement: To receive full credit for participation, you must post meaningful messages on 3 of 7 days during the week. Once you post your initial response to the discussion question (DQ), which is required, you must post on two additional days DURING THE SPECIFIC WEEK. The initial response is due no later than Wednesday. I recommend your initial posting to be between 200 – 300 words.