Any sort of analysis then cannot be about the ‘meaning’ of Mooo!, but rather has to address the ways in which access to media provides opportunities to generate meanings and circulate those widely, perhaps in a manner akin to a public sphere. One has to analyse all of this meaning making, and ask what that meaning-making consists of, why it takes the form it takes, who is speaking, and why do they speak in the ways that they do. In order to undertake this analysis, you may employ elements from the types of inquiries we have examined in the course so far: ideological criticism and the culture industry; semiotic analysis, critical discourse analysis, intersectional analysis, the public sphere, or any combination of these as is appropriate. You can consider both images and lyrics as part of an analysis, or perhaps just focus on one or the other. Things to consider here to get started: firstly, your own position and how it inflects an analysis of the material, and whether the images coincide with lived experience; whether and, if so, how the videos take up a position that reflects intersections; how do the videos function in terms of their place in a music and video industry, and would that affect their character; do new media platforms offer more diverse points of view that potentially reflect experience in diverse ways? Bear in mind, however, that your position is only a starting point: any claims, even of rooted in personal experience, still have to be provided with warrants from the analytical perspectives provided by the texts we have explored so far in the course.