environment and strategic direction hospitality management class

This is a group assignment and my part is 2,3. you need to use at least two resources to support the answers and you need to find the resources from https://www.library.unlv.edu. We choose KFC as our fast-food restaurant brand. don’t worry about the question number 1,4,5. I just need to do 2,3.

Congratulations! You are the executive team of a restaurant start-up that has been awarded a food and beverage franchise at the Raider’s stadium. You are responsible for choosing a fast-food restaurant brand. This project will guide you through the stages of opening, operating, and expanding your business.

You are at the initial stages of formulating a plan to open your retstaurant. For this assignment, you will:

1) Develop a philosophy and mission statement that must be unique. This section must include:
– Which brand are you choosing and why? (5 points)
– Mission statement.
– Short-term goals and long-term financial, marketing, and HR goals for your property.
Worth 10 points.

2) Assess the internal environment. This section needs to include:
– Number of staff you will need. Specifically, address whether or not you intend to use a temporary staffing agency.
– Work duties for each department
– Management hierarchy
– Worth 5 points

3) Assess the external environment/ This section needs to include:
– Who is your competition?
– Who is your target audience within those attending football games and concerts?
– Worth 5 points

4) Develop a strategic direction for your restaurant. Should you use an Art of War, Service-Profit Chain, or Lean Management approach to this implementation?
– Describe the pros and cons of each of these management styles.
– Select the one style you would use. If you wish to combination of styles, you can do that too. Describe the challenges you might face as well as the benefits.
– Worth 5 points

5) You are expected to do research to find this information. You cannot make-up the information regarding salaries, staff duties, or best-practices. Please make sure you cite your references using APA style. This means you must have a list of references at the end of your homework in alphabetical order AND you must have in-text citations. An in-test citation looks like this: Previous research suggest that consumers value the relationship they built with hosts while staying at an Airbnb-style accommodation (Belarmino, Whalen, Koh, & Bowen, 2017).

Failure to include citations will result in a loss of 15 points.
Failure to follow the correct citation procedures outlined below will result in a loss of points.
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)

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