Evaluate the ways in which strategic alliances can allow multinational companies to achieve ˜global integration’ and/ or ˜local responsiveness’. Custom Essay

) International Business Strategy Evaluation of the ways in which strategic alliances can allow multinational companies to achieve ‘global integration’ and ‘local responsiveness’ Strategic alliance can help multinational firms to be locally responsive as well as to be globally integrated meaning that the localizations strategy usually focus on increasing the profitability of the firm products and services facilitating provision of taste and preferences in various national markets while the firm integration strategy makes the firm sin alliance to be more configurable through the use of common languages as well as protocols amongst the business process as well as their supporting software. Multinationals employ two global strategies when it comes to staying competitive and these include strategies for global integration and strategies for multi-domestic which serve to fore see local adaptation of the companies

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