fitbit inc in 2017

Case 4 (page 271): Fitbit Inc. in 2017

1. Perform a SWOT analysis for Fitbit (use chapter 4, table 4.2).

2. Use your SWOT table to diagnose strategic issues and recommend strategies.

Notes: Max 375 words (about 1.5 pages double spaced, 12‐point font size, 1‐inch margin) Please make sure to use quotes if copying more than 6‐7 words. Preferably don’t copy long sentences from the case; summarize and paraphrase instead. The assignment does NOT have to be in essay format. Using bullet points is fine.