This is your final assignment.
Lots of directions. Read them carefully.
Your final paper due the Monday of finals week will include the following:
Look at the attached studies. Notice their formats. You are going to produce such a study though obviously without findings or discussion of findings.
Your assignment is to propose a study that will analyze the effects of media violence on a group or groups. Media can include any media, online, movies, television, books, graphic novels, etc.
Use the attached studies as examples.
Your assignment will include:
1. a definition of media violence from the powerpoint presented in class OR prepare your own definition of media violence.. You must explain why your definition is the most logical to use explaining this point through RESEARCH.
I included the powerpoint “media criticism” which offered some definitions of violence.
2. an abstract–a 100-200 word summary of your proposed research including an explanation of its relevence.
Read the attached powerpoint about research types to define the type of study you will do.
3. a means of testing your variables. What will you measure and how will you measure it. In class, I gave examples of the tools I used to measure loneliness, depression, parasocial interaction, social desirability, uses and gratifications. I found those tools the same way you will: researching articles that examined the variables you are examining.
4. a literature review. A thorough review of academic studies that defined and analyzed the variables you are studying. My dissertation had entire sections defining EACH of these: loneliness, depression, parasocial interaction, social desirability, uses and gratifications including recent research on those variables. Recency is important in such research and narrowing your research to academic studies is important. You will find that once you find one or two relevant articles, you can use the works cited as a beginning point of finding your research.
Remember JSTOR, Academic search elite, etc. are search engines and not sources. I want the journal, author, title, year, etc all put forward in APA, MLA or other means of formatting (your choice).
I presented my research variables as examples of my dissertation. I expect to see other variables used in your research.
Make sure you include hypotheses. Examples of hypotheses from the attached studies are below. The hypotheses will predict, based on previous research, the results you expect to get from your study.
Spokesperson type will interact with viewer weight, whereby overweight viewers who watch a PSA featuring a real person will have the highest (a) diet intention and (b) exercise intention.
H3. Parasocial identification with a celebrity endorser will mod- erate the effect of celebrity-product congruence on (a) attitude toward the e-cigarette ad in social media, (b) eWOM intention, and (c) intention to use e-cigarettes.
H4. Parasocial identification with a celebrity endorser will mod- erate the effect of congruence between a consumerâ€™s risk-oriented possible self and a celebrity endorserâ€™s image on (a) attitude toward the e-cigarette ad in social media, (b) eWOM intention, and (c) intention to use e-cigarettes.
Make sure you explain your methodology for your study.
If you have a study in mind that does not involve media violence, you must get that project approved by me before you proceed.
This paper will be approximately 15 pages. Most of it will be the literature review.
This assignment is for BOTH media theory and the junior writing assignment.
Any questions, let me know. Do good work. Stay healthy.