MGT 4302 â€ Assignment 4
Case: Gap Inc. Available from the textbook (6th edition): Essentials of Strategic Management: The Quest for Competitive Advantage 6th edition by Gamble, Peteraf, and Thompson (case 6â€ page 298) Case Questions: 1. What is competition like in the U.S. Retail Family Clothing Industry?
ïƒ˜ Use Porterâ€™s 5 forces framework.
ïƒ˜ Maximum length for your answer to this question: 250 words (bullet points are OK). 2. What do you see as the key success factors in the market for family clothing?
ïƒ˜ Use bullet points.
ïƒ˜ Maximum length for your answer to this question: 100 words. 3. What recommendations would you make to GAP Inc. to improve its competitiveness in the market while mitigating any current and future risks?
ïƒ˜ Briefly explain 2â€3 recommendations. ïƒ˜ Maximum length for your answer to this question: 150 words (bullet points are OK).
ïƒ˜ Deadline: Sunday April 14
ïƒ˜ Please do not work with classmates on any part of this assignment â€“ it represents individual thinking and effort. Cooperation on individual assignments will be treated as academic misconduct.
ïƒ˜ Please note that you should place yourself at the time of the case and pretend that you are there! Donâ€™t use any info that you now know and donâ€™t use outside research. The case info may be incomplete or ambiguous â€ use your skill as an analyst to do the best you can with the limited info at hand!
ïƒ˜ Some case issues are subject to judgment. If there is no detailed information in the case, I may accept a variety of answers, as long as assumptions are clearly stated, and the conclusion is backed up by solid arguments.