GSK and Ribena case

GSK and Ribena case.

Please Analyze the company from 2000 to 2014 in this case study in these ereas: – Contents Page – Introduction 1- External Analysis ? Abell’s Framework ? P E S T L E ? Porter’s five forces Model ? The industry or the industries of this company ? Customers ( who,what and how) ? anythings that you want to add 2- Internal Analysis ? the HR ? Resources ? Value Chain Model ? anythings that you want to add 3- The Ribena Case ? Organizational Structure ? Miscommunication ? The role that social media ? Lessons ? Corporate Apologia ? Lewin & Kotter’s Stages of Change Process ? anythings that you want to add – conclusion

GSK and Ribena case

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