How Can Social Media be Used in the Selling Process, or in business generally, or a particular industry you’re interested in?.
Topic (Title): Using Social Media in Selling (Marketing) to Today’s and Tomorrow’s Customers Author: Your name Executive Summary: Synopsis of your article in 100 words or less Purpose: What is the purpose of your report? Approach: What approach are you going to take in discussing your topic? What is Social Media? Briefly give an overall definition of social media (use your own creativity in addition to other sources like traditional dictionaries or Wikipedia) Who Uses Social Media? (demographics, psychographics) How Can Social Media be Used in the Selling Process, or in business generally, or a particular industry you’re interested in? Provide œreal world examples of the use of social media. Advantages of Social Media: Disadvantages or Challenges in Using Social Media: What should your customer (company) do to implement a social media strategy and how will you measure success? Conclusion or summary statement Citing references: Anderson, Rolph E. and Srini Swaminathan (2011), œCustomer Satisfaction and E-Loyalty in E-Markets: A PLS Path Modeling Approach, Journal of Marketing Theory and Practice, Vol. 19, No. 2, pp. 221-234. Solomon, Micah (April 13, 2011), œSeven Tips for Building Customer Loyalty,