How does Psychological need influence Apple Customers to choose its products

How does Psychological need influence Apple Customers to choose its products Your Essay should discuss the roles of Personal Self and Social Self in persuasion customers to buy Apple Products and also discuss the effect that reference group influence and cultural group influence can have on Customers’ self-concepts. You are expected to include 10 references and to include a mix of academic journals, marketing magazine examples and textbook materials in your essay.

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