How should firms use marketing research to improve their marketing strategy?

Instructions Midterm Exam Please answer following four essay questions. Take as much space as necessary to provide a concise, clear answer. Be sure to double space your answers and use Arial 12 pt font to make it more readable. Rubric Each question should be a proper essay with an introduction (10% of grade), the answer (75% of grade) a conclusion (10% of grade) and references (5% of grade). Remember, take the time to provide a complete answer to each question. Question 1: How should firms use marketing research to improve their marketing strategy? Question 2: Describe how you would select a sample frame for a primary research study of you choice. Question 3: What are the disadvantages of using a survey when doing primary market research? What are the advantages? Question 4: What are the advantages and disadvantages of conducting market research surveys online? How might you overcome the disadvantages? Due Date Mar 15, 2015 11:59 PM

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