The success of a company is based on its marketing strategy. The secret behind the achievement of large corporations around the world is having the best team in implementing and making the plan of the firm. In establishing a business, efficient marketing strategy В is the basic in a business because it integrates the objectives, goal, policies and action В aВ firm.В To be able to attract customers attention to compete with the growing market, evolving technologies and trends in culture such as the influence of social media marketing communities; firms should be able to create the right, proper and specific strategy for the business. В Hoyts Cinema operates more than 400 movie theaters around Australia, making it one of the top cinema chains in the country. Learning the market strategy of the company will aid in understanding the strategies that the company had used.