Use Case 11.1 at the end of Chapter 11: “Nest Labs”
Answer the following discussion questions in a 2-page document. Use APA style for punctuation and format. Business memo, single-spaced body with double space between paragraphs. Use subheadings to tell me which question the section is referring. Use proper sentence and paragraph structure with 8 to 20 words per sentence and 3 to 6 sentences per paragraph. Submit your paper on Blackboard in the assignment submission area.
- Critique Nest’s segmentation strategy, its selection of a target market, and its positioning strategy. To what degree are these elements of Nest’s market strategy complementary and effective?
- Describe Nest’s brand. In what ways does Nest practice brand management?
- Identify other “unloved†products in the home that Nest could convert into “loved†products and continue working toward its mission of creating a more thoughtful home.
- Of the challenges facing Nest, which one do you think is the most threatening? Explain your answer.
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