i need to finish my part of the project

you need to use the document that I gave you to finish my part.

which are

Case Studies (Zhenghao)

  • Show examples of misleading advertising (about 2-3)

Positive Examples(Zhenghao)

  • Good marketing of environmental claims

FINAL CONSUMER BEHAVIOR PAPER OUTLINE

Intro

  • How misleading advertising has shown up
    • Effective? Not effective?
  • What is misleading advertising?
    • More than just blatant lying
    • Stretching the truth
    • Making bigger claims from smaller facts
  • Focus on the consumer behavior aspect
    • What causes consumers to fall for misleading advertising (introduce these ideas which will be further explained later on in the paper)
      • Lack of knowledge
      • Trust in companies (through branding, brand loyalty)
      • Social influences (does this company appear to align with their goals? May be more ready to support them, or the opposite effect)

Case Studies (Zhenghao)

  • Show examples of misleading advertising (about 2-3)

Consumer Behavior

  • What causes consumers to be influenced by misleading advertising?
    • Schemas
    • Brand loyalty
    • Lack of knowledge/low effort processing (low effort processing → people more likely to believe in misleading information)

Environmental claims by businesses

  • Current culture around environment and sustainability
    • Respectable
    • Incentive to support businesses devoted to environmental sustainability
  • How it can help them market their brand
  • Information processing by consumers
  • Branding/brand loyalty etc.

Greenwashing (Sophia)

  • What is greenwashing?
  • How companies are misleading customers by making false/exaggerated environmental claims related to their company
  • Ethics
  • How are companies allowed to make these false claims? What protects them?
  • How false claims can cause more trouble than positive claims can do good
    • Loss of credibility
    • Legal trouble

Positive Examples(Zhenghao)

  • Good marketing of environmental claims

Conclusion

  • Summarize ideas
  • Overall takeaway (relating to misleading advertising in general and specifically environmental-related marketing)