Identify the pricing strategy of The Body Shop (cost-based, competitor-based, or value-based).

Identify the pricing strategy of The Body Shop (cost-based, competitor-based, or value-based)..

3. Price a. Identify the pricing strategy of The Body Shop (cost-based, competitor-based, or value-based). Justify your answer. b. Identify the prices of the company’s main products. c. Describe how the company’s price strategy supports its positioning statement. Explain how the price strategy is or is not effective. 4. Place: a. Investigate and evaluate the supply chain of The Body Shop. b. Determine the company’s distribution intensity (intensive, selective, or exclusive). Justify your decision. c. Identify where their products are available to customers. d. Describe how the company’s place strategy supports its positioning statement. Explain how the place strategy is or is not effective. 5. Promotion: a. Identify all the promotional tools The Body Shop uses to promote its products (e.g., advertising, sales promotion) and provide examples for each tool. b. Evaluate their integrated marketing communications (IMC). Does the IMC offer a clear, consistent, and compelling message? c. Identify their current advertising objective (inform, persuade, or remind) and evaluate whether it is effective. d. Describe how the company’s promotion strategy supports its positioning statement. Explain how the promotion strategy is or is not effective.

Identify the pricing strategy of The Body Shop (cost-based, competitor-based, or value-based).