If you worked for Apple, what research would you want see in a proposal to approve a new app for the iPhone® mobile digital device? Why?

Some developers estimate that it costs approximately $55,000 to generate an application (app) for the Apple® iPhone® mobile digital device. Just offering an app is not a guarantee of success. The most successful apps are sold as downloads and they offer functional value. In addition, Apple takes weeks to review an app.

Respond to the following. (50-75 words each)

  • If you worked for Apple, what research would you want see in a proposal to approve a new app for the iPhone® mobile digital device? Why?
  • What research would not be appropriate? Why?
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