Achieve Competitive Advantage. Firms with a competitive advantage
Achieve Competitive Advantage. Firms with a competitive advantage. Through this week’s Learning Resources, you were introduced to the concept of organizational competitiveness. As businesses face increased competition on a daily basis, the need for innovative products and services increases as well.
Finding effective ways to market and distribute products to a wide audience in the most efficient way possible can be demanding on businesses unless they are prepared to meet the challenges they face. Information technology can play a large role in helping companies meet those challenges and secure competitive advantages.
In this Discussion, you will identify a company that has used IT to gain competitive advantage and examine the role of IT in enabling that advantage.
To prepare for this Discussion: Review this week’s Learning Resources. Identify a company that has used IT to gain competitive advantage over its competitors. In addition, identify two of the company’s competitors.
Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources. By Day 3 Post a 150- to 225-word (2- to 3-paragraph) explanation of how a company has used IT to gain competitive advantage over its competitors. In your explanation, do the following: Briefly describe the selected company and two of its competitors. Explain the nature of the competitive advantage and how IT has enabled that specific advantage.
To support your response, be sure to reference at least one properly cited scholarly source.
Information system helps in storing data of the consumers. It helps the business organization to collect and organize information. ISYS 3001 Using IT To Gain Competitive Advantage
Information technology components are:
- Computer Hardware
- Computer Software
- Database and data warehouse
- Human resource procedures
In business to consumer model, a business organization sells its products and services directly to consumers.
For a business to consumer, information technology components that may be used can be database and database warehouses, telecommunications, and others. These components are used to derive information about consumers. It helps in storing data related to the consumer so that it can be used in the future. In business to consumer model, the main priority for a business is to satisfy its consumers and provide them with suitable products. Therefore, we can say that database and data warehouse, and telecommunications are used by business to consumer (in e-commerce) top perform its organizational function efficiently.