Managing in a multicultural context Write project discussing a real-world situations or problems related to marketing addressed to a multicultural audience. first an outline includes the nature of the project,the sources of information of the topic,the concepts and the techniques used. Second the project is to examine an issue of multicultural management in greater depth, providing an analysis of the ways in which theory and practice influence management decisions regarding the issue. The analysis and evaluation of the issue must be based on the concepts of managing business in a multicultural context. stating cultural diversity, ethical implications using a comparative analysis such as Hofsted model and Hall concept. the connection should be applied how management practices must consider cultural changes. the whole project should identify the most critical issues faced by managers related to the issue then the solutions to the issues. a real world example should be stated, more than one organization should be included as well.