Marketing Audits Using SWOT and PESTLE Analyses

Marketing Audits Using SWOT and PESTLE Analyses.

Marketing Audits Using SWOT and PESTLE Analyses

 

Paper details:

1. Using a SWOT Analysis Conduct an internal audit on your selected organisation’s marketing strategy using a SWOT analysis. Identify the strengths, weaknesses, threats and opportunities you identified in the organisation’s internal environment using a SWOT matrix. Identify at least three items for each SWOT category. As you compose your response, you should explain the strengths, weaknesses, opportunities and threats related to the internal environment of your selected organisation at the overall organisational level. Could any of the items that you listed cross different cells? For example, could something be both a strength and weakness, or strength and an opportunity? If so, explain, using concrete examples. 2. Using a PESTLE Analysis (approx. 375 words – as a separate analysis):

 

Marketing Audits Using SWOT and PESTLE Analyses