In the ASG simulation, you chose a product line. In this unit, you read about branding in Chapter 10.
Topic: Brand Mantra
- Create a brand mantra (internal) that might address all that the ASG brand offers.
- Explain why your brand mantra would be well-suited to ASG based on the background information (see attachment) that you have.
- Now create a brand mantra for yourself. Explain your mantra.