marketing discussion 66

Discussion Overview

In the ASG simulation, you chose a product line. In this unit, you read about branding in Chapter 10.

Topic: Brand Mantra

  • Create a brand mantra (internal) that might address all that the ASG brand offers.
  • Explain why your brand mantra would be well-suited to ASG based on the background information (see attachment) that you have.
  • Now create a brand mantra for yourself. Explain your mantra.