There is a lot going on in the marketing world due to COVID19. Some of it is because businesses are inspired to make a difference. Some of it is because itâ€™s needed or an opportunity has been identified to generate revenue and not shut down. This applies to a myriad of industries, companies, and non-profits.
Your assignment is to identify one or more real companies that you have seen or read about implementing marketing strategies and tactics due to this situation.
Submit a brief memo which answers the following questions:
- Name of company/industry
- What strategy have they identified to drive their business in the current environment? Target? Tactics?
- Describe how you believe this business is succeeding (or not) with this plan.
- How is this different and/or similar to their typical strategy & tactics?
- What topics that we have covered in this course connect to the situation you are reviewing?
- How do you think this may or may not change or affect marketing in the future?