Marketing Through Endorsement and Sponsorships Academic Level : Bachelor Paper details What do you think about sponsorships and endorsements? Do sports products really need them? Why or Why not? How important are they to sports marketing? Book Citation: Pitts, B.G., & Stotlar, D.K. (2013). Fundamentals of sport marketing (4th ed.). Morgantown, WV: Fitness Information Technology, Inc.