Marriott research

Marriott research.

Review the three articles below and carry out additional research into Marriott’s distribution strategy. https://skift.com/2019/04/11/marriotts-new-contract-with-expedia-signals-a-shift-in-the-direct-booking-wars/ https://skift.com/2019/09/17/marriott-and-expedia-exclusive-agreement-will-retake-control-of-wholesale-rates/ https://skift.com/2019/06/14/skift-tech-forum-marriotts-linnartz-sees-google-as-effective-add-on-to-direct-channels/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=73904795&_hsenc=p2ANqtz-9vnfePHjdLJZNdUhiVec5RJGC_1i3eoqV0NAu0k3xvfg6o5ozAt4BW5yvTd7udgRfhKUiokejcI5bVaLl9r4EmvKetkA&_hsmi=73904795 Then answer the questions below. 1. What is Marriott’s distribution strategy? 2. What tactics is Marriott using to maximize the OTA platform? 3. What tactics is Marriott using to increase direct bookings?

Marriott research