Consider a company/organization (do not use the company you used for your marketing plan) that is U.S. based but has potential to enter a foreign market (or one that is in the U.S. and other countries but has potential to expand to a country that it is not in). Answer these questions:
- Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at â€˜How to Enter the Marketâ€™).
- Review the Figure entitled â€˜Sustainable Marketingâ€™ in Chapter 20. Which concept is this company/organization employing OR which concept should it employ?
Research and list some privacy and/or security considerations in marketing that the company should account for.