Price Increases after Disasters Paper instructions: Read the following article, œWhat’s Wrong With Price Gouging? then in 200 words or more, explain Jeff Jacoby’s point of view on bottled water. Then tell me whether you agree or disagree with Jacoby’s perspective. Provide a rationale for your viewpoint. If you do disagree with Jacoby, what alternative solution would you have? What’s Wrong With Price Gouging By:Jeff Jacoby THERE WASN’T MUCH that Massachusetts Attorney General Martha Coakley could do about the massive pipe break that left dozens of Greater Boston towns without a reliable supply of clean drinking water over the weekend. So she kept herself busy instead lecturing vendors not to increase the price of the bottled water that tens of thousands of consumers were suddenly in a frenzy to buy. œWe have begun hearing anecdotal reports of the possible price gouging of store-bought water, Coakley announced on Sunday. œBusinesses and individuals cannot and should not take advantage of this public emergency to unfairly charge consumers . . . for water. Inspectors were being dispatched, œspot-checks were being conducted, and œif we discover that businesses are engaging in price gouging, she warned, œwe will take appropriate legal action. Governor Deval Patrick got into the act too. He ordered the state’s Division of Standards to œclosely monitor bottled water prices in the area affected by the water emergency. œThere is never an excuse for taking advantage of consumers, he intoned, œespecially not during times like this. It never fails. No sooner does some calamity trigger an urgent need for basic resources than self-righteous voices are raised to denounce the amazingly efficient system that stimulates suppliers to speed those resources to the people who need them. That system is the free market’s price mechanism ” the fluctuation of prices because of changes in supply and demand. When the demand for bottled water goes through the roof ” which is another way of saying that bottled water has become (relatively) scarce ” the price of that water quickly rises in response. That price spike may be annoying, but it’s not nearly as annoying as being unable to find water for sale at any price. Rising prices help keep limited quantities from vanishing today, while increasing the odds of fresh supplies arriving tomorrow. It is easy to demonize vendors who charge what the market will bear in the wake of a catastrophe. œAfter storm come the vultures USA Today memorably headlined a story about the price hikes that followed Hurricane Charley in Florida in 2004. Coakley hasn’t called anybody a vulture, at least not yet, but her office has dedicated a telephone hotline and is encouraging the public to drop a dime on œprice gougers. Before you drop that dime, though, consider who really serves the public interest ” the merchant who boosts his price at a time of crisis, or the merchant who refuses to? A thought experiment: A massive pipe ruptures, tap water grows undrinkable, and consumers rush to buy bottled water from the only two vendors that sell it. Vendor A, not wanting to provoke the ire of the governor and attorney general, leaves the price of his water unchanged at 69 cents a bottle. Vendor B, who is more interested in doing business than truckling to politicians, more than quadruples his price to $2.99. You don’t need an economics textbook to know what happens next. Customers flock to Vendor A, loading up on his 69-cent water. Within hours his entire stock has been cleaned out, and subsequent customers are turned away empty-handed. At Vendor B’s, on the other hand, sales of water are slower and there is a lot of grumbling about the high price. But even late-arriving customers are able to buy the water they need ” and almost no one buys more than he really needs. When demand intensifies, prices rise. And as prices rise, suppliers work harder to meet demand. The same Globe story that reported yesterday on Coakley’s œprice-gouging remarks reported as well on the great lengths to which bottlers and retailers were going to get more water into customers’ hands. œSuppliers worked overtime, pumping up production and regional bottling facilities and coordinating deliveries, reporter Erin Ailworth noted. Polar Beverages in Worcester, for example, œhad emptied out its plant in the city last night and trucked in loads of water from its New York facility. Letting prices rise freely isn’t the only way to respond to a sudden shortage. Government rationing is an option, and so are price controls ” assuming you don’t object to the inevitable corruption, long lines, and black market. But it’s better by far to let prices rise and fall freely. That isn’t œgouging but plain good sense ” and the best method yet devised for allocating goods and services among free men and women.