Principles and practice of sports marketing


Pick a sports organisation (from UK, USA, EUROPE) and prepare a detailed 2000 word report analysing and critically appraising the organisation’s marketing activity. The report should consider the elements of the contemporary sports marketing mix and also demonstrate an understanding of the wider marketing context, including the marketing environment and the organisation’s consumers. The report should be underpinned by academic marketing theory and illustrated with real-life examples. The report should conclude with recommendations for the future direction of the organisation’s marketing strategy and the most appropriate.