promotional strategies

Lifelong learning is important for marketing students. (Our industry is constantly changing!) Below is an effort to inspire you to develop a habit of being in charge of your own personal development.

Your Future Personal Branding Plan (PLEASE COMPLETE ALL FIVE PARTS)

  1. Describe an area or multiple areas of marketing that you plan to specialize in for the next 16 weeks. (Possible Examples: Digital Marketing, Project Manager, User Experience Designer, Product Developer, Pricing Analyst.)

2. Develop your next 16 week’s plan to get your dream job!

Goal

Task

Example Week

Learn Photoshop

Complete 2 hours of Online Photoshop Tutorials

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12

Week 13

Week 14

Week 15

Week 16

3. Describe the professional development tools you will use to develop your specialization.

Examples

Free to Low Cost Courses

LinkedIn Learning (Lynda.com) This shows up in your SWOSU Single Sign In

https://education.hootsuite.com/ (Links to an external site.)

https://www.socialcreators.com/video-storytelling-for-social-media (Links to an external site.)

http://ds106.us/open-course/ (Links to an external site.)

https://academy.hubspot.com/courses/inbound (Links to an external site.)

https://www.coursera.org/ (Links to an external site.)

https://www.salford.ac.uk/business-school/about/outside-the-classroom/social-media-marketing-moocs (Links to an external site.)

https://edu.gcfglobal.org/en/topics/creativity-and-design/ (Links to an external site.)

http://academy.quintly.com/courses/free-social-media-analytics (Links to an external site.)

Free Podcasts

https://blog.snappa.com/business-marketing-podcasts/ (Links to an external site.)

https://thrivehive.com/eight-free-marketing-podcasts/ (Links to an external site.)

https://www.99signals.com/best-marketing-podcasts/ (Links to an external site.)

4. Describe how you will add this specialization to your brand. (Be creative. The only Wrong answer is a lazy one.)

5. Show how you could put two past marketing assignments on your resume.