Present your original analysis by Thursday of the week, and respond to at least one other student by Sunday of the week.
Read the Chapter 13 Mini-Case: An Innovation Failure at JCPenney: Its Causes and Consequences
TEXTBOOK: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. 12th Edition. Cengage Learning. ISBN-13: 978-1-305-50214-7
Respond to question 3: What are the reasons that the innovations implemented by the new CEO failed?
Respond to the following question: Small firms often have innovative products. When is it appropriate for a large firm to buy a small firm for its product innovations and new product ideas?