read the chapter 13 mini case an innovation failure at jcpenney its causes and consequences

Present your original analysis by Thursday of the week, and respond to at least one other student by Sunday of the week.

Read the Chapter 13 Mini-Case: An Innovation Failure at JCPenney: Its Causes and Consequences

TEXTBOOK: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. 12th Edition. Cengage Learning. ISBN-13: 978-1-305-50214-7

Respond to question 3: What are the reasons that the innovations implemented by the new CEO failed?


Respond to the following question: Small firms often have innovative products. When is it appropriate for a large firm to buy a small firm for its product innovations and new product ideas?