reading notes marketing is everything


  • Two-page maximum (articles)
    • single space, block format, justified margins, 10-point font
  • APA bibliographic citation of the work as your ‘title’
  • Your name, course, section number and date at the upper right
  • Use the bold subheadings below to segment your narrative


  • Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
  • Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
  • Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?