1. go down to the cdm process (steps)
2. Go through each step and find how Cayla uses each of those.
Ex: evoked setâ€”her top of mind brands are Starbucks and Dunkin. Say if she is brand aware or not
3. For each thereâ€™s more than just the step, thereâ€™s info under it, use those terms and BOLD that word when you talk about it
4. Find quotes or examples from the interview to back up your points