Relationship Marketing within the context of marketing

Relationship Marketing within the context of marketing.

Topic: Strategic Relationship Management 1. Using arguments from published marketing literature, criticall evaluate the concept of Relationship Marketing within the context of marketing as a whole. 2450 words 2. Compare and contrast how a manufacturer of branded fast moving consumer goods and an airline might attempt to develop customer loyalty by applying the principles of Relationship

Relationship Marketing within the context of marketing

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