PBI Use of Instagram
One of the many decisions that need to be made surrounding the use of Instagram is whether or not employees of PBI should be allowed to use Instagram during work hours and what policy PBI should adopt to govern the use of social media platforms. As Instagram is a photo based social media platform a photo posted by an employee during work hours could contain sensitive information including PBI trade secrets or client information. Instagram also records locations and other personal information that could put private information at risk. It is the official recommendation that employees should not be able to use Instagram during work hours for these privacy reasons. The policy PBI should adopt to govern the use of social media platforms should be restrictive and only allow official posts after they have been reviewed by a joint team that includes IT security, legal analyst, and marketing analyst. This policy should also apply to all external communications.
â€œBrands and marketers have sensed the big opportunity and potential that Instagram provides, and are using the network in big numbers. According to data revealed by Instagram, over 80% of accounts on Instagram follow the businesses they love. More than 200 million Instagrammers visit business profiles every day.â€ (Barker, 2020) Instagram is a powerful tool for companies such as PBI if leveraged properly. With a careful, restrictive social media use policy in place PBI can leverage the use of Instagram to create a powerful marketing and advertising presence.
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Barker, S. (2020, April 3). Top 25 Instagram Marketing Tools To Customize Your Online Promotions. Retrieved April 23, 2020, from https://shanebarker.com/blog/instagram-marketing-t…
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