sales and marketing 17

Advertising and the Role of Technology

Read the following chapters in the assigned text:

Chapter 18: Advertising, Sales Promotion and Public Relations

Watch the LinkedIn Learning course: Advertising Foundations with Jane Barratt

Watch this video:

Watch the LinkedIn Learning course: Advertising on Facebook with Megan Adams

Watch the LinkedIn Learning course: Online Marketing Foundations with Brad Batesole

Online vs Offline Marketing

Why is online marketing increasingly preferred over offline marketing? What are some of the limitations of online marketing?


  • Minimum Page Length – 2 full pages (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.
  • Be sure to answer the entire question to receive maximum credit for this task.
  • Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
  • All sources should be cited in proper APA format (in-text citations and a reference list).