Southwest airlines

Southwest airlines Paper instructions: 1. Detail the practices that Southwest have incorporated that make them so popular, reliable, and cost efffective. How have they been able to sustain success in such a difficult and unforgiving industry? 2. What are the major challenges and threats posed in the airline industry and any other important changes/trends? Briefly assess major competition and how does Southwest look for the future of airline travel? 3. Was Southwest correct to get into an acquisition mode? Pros and Cons of more aggressive growth? How will Southwest stack up in a greatly consolidated airline industry with huge rivals like Delta, United, and America

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