The objective of the essay is dig deeper in the topic of fan development. Fan development encompasses the acquisition of new fans as well as retaining existing ones for securing long-term growth. In your essay, you may explore topics including but not limited to: • What types of fans do exist and how do they contribute to sports marketing success? • What strategies are effective in acquiring new fans? • What strategies are effective in retaining existing fans? • What tools are best suited to connect with fans (and why)?